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HIC-marketing
market@hic.hr
www.hic.hr
Why advertise on the HIC-website?
The Croatian Information Centre web site, HIC-portal www.hic.hr is one of the leading informative Croatian web site wery popular throughout the world, a favorite with Croatian emigrants. It has been on the Internet since 1994, only a year after Croatia began its Internetization process. It's basicaly a news and informativ service in three languages (Croatian, English and Spanish) but it also has a lot of other interesting contents, including tourism.
It is highly positioned on the Internet, Google rank is 6/10, Google
positon for them in the category Croatia-Media-Web portal is 8/162,
has 2,16 million visitors a year (Croatia 47%, Abroud 43 %, other 10%),
65 million searches.
And finally, our reference list consisting of domestic and foreign advertisers is the best recommendation to future advertisers. Even projects of the American government (Southeast European Times) have been advertised on the HIC-portal.
| our reference list: |
ARENATURIST hotels
ALH hotels
ACM Dubrovnik
Croatia Airlines
Croata
CROATIA gifts
Dalekovod
Exportdrvo
GVA hotels
HERMESphon
HGK
HLX airlines
HOK
HBOR
HTP Orebić
HTP Korčula
VILLAS LOVRAN |
LIBURNIA hotels
Kompas
Kraš
MAESTRAL hotels
Nexcom
PBZ
PLAVA LAGUNA hotels
Podravka
RIVIJERA hotels Šibenik
T-com
TZM
Southeast European Times
VALAMAR hotels
VIPnet
Zagrebačka banka
ZSEM
Zvečevo |
and others |
PRICELIST
* Banners
* Sponsored sections
* Sponsored articles
* Direct marketing
* Tourism section
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* Classified ads
* Projects
* Prize competitions, polls
* Other services |
Prices in the EUR
| Banners with statistic impressions |
| According to number of impressions |
Price per impression
EUR |
| Banner impression per month |
290x200
pix |
468x70
pix |
145x145
pix |
290x70
pix |
145x70
pix
|
| 10.000 |
0,024 |
0,014 |
0,011 |
0,010 |
0,009 |
| 11000 - 30000 |
0,023 |
0,013 |
0,010 |
0,009 |
0,008 |
| 31000 - 50000 |
0,022 |
0,012 |
0,009 |
0,008 |
0,007 |
| 51000 -100000 |
0,021 |
0,011 |
0,008 |
0,007 |
0,006 |
| preko 100000 |
0,020 |
0,010 |
0,007 |
0,006 |
0,005 |
The minimum number of impression is 10000.
DISCOUNTS:
1 .3-7 months 7% , 8-12 months 20%, over 12 months 25% (is not valid for advertising on the tourism section)*
2. Agency discount 20 %*
* discounts 1 and 2 are mutually exclusive
POSITION:
Large banner (468 x 70 pix) top of page, at bottom of page 5 % lower.
In one place is more banners.
Other banners at the right sides of the page . A specific requested position increases the price by 10%.
SIZE and FORMAT: up 30 KB, JPG,GIF or FLASH format, animated or not animated banners.
STATISTICS: include the number of impressions. |
EUR |
banner size |
banner position |
price per
month |
290 x 200 pix |
view down there |
757 EUR |
468 x 70 pix |
view down there |
495 EUR |
145 x 145 pix |
view down there |
395 EUR |
290 x 70 pix |
view down there |
305 EUR |
145 x 70 pix |
view down there |
207 EUR |
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Simple ads |
Ad's pozition |
price per
month |
200 x 124 pix |
Real Estate section on the right side (one place in this section) |
70 EUR |
The static banner is on the front page in own section.
The simple Ads are in the Real Estate Section. Can be to have more than one Ad in this section.
On the other pages the price is low 20 %.
SIZE and FORMAT: up 30 KB, JPG,GIF or FLASH format, animated or not animated banners.
STATISTICS: not include
DISCOUNTS:
1 .3-7 months 7% , 8-12 months 20%, over 12 months 25% (is not valid for advertising on the tourism section)*
2. Agency discount 20 %*
* discounts 1 and 2 are mutually exclusive
|
EUR |
banner size |
price per impression
|
discount per
nomber of impressions
|
200 x 200 pix |
0,017 EUR |
10.000 0% |
300 x 300 pix |
0,039 EUR |
11000 - 30000 10 % |
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31000 - 50000 15 % |
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51000 -100000 20 % |
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preko 100000 25 % |
Floating banner ad is free-form ad that display over the page.
The web page shows trough the ads because of transparency floating ad.
Floating ad is seen very briefly only 5 seconds.
format : animimated or not (JPG,GIF), flash up 100 KB. |
banner positions
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Format |
Quantity /Size |
Weekly
EUR |
Monthly
EUR |
Section / page |
Text link to
URL
Sticker 125x60 px
|
Limited
to 10 KB |
110 EUR |
440 EUR |
Article (Croatian / English / Spanish) 480 EUR / 2 weeks
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Targeted pages, sections are sponsored. Sponsored articles are provided by the order party, our translation into Spanish. The article remains on the HIC-portal for 2 weeks. |
e-mail marketing Price EUR |
Placing ads and PR announcements in the HIC-newsletter 0,070 EUR / 1 e-mail address |
Distributing PR announcements directly (to targeted addresses) by email
480 EUR / 1 month
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NOTE: E-mail marketing is the most direct form of promotion and the most successful if the targeted receivers have been properly selected. Ads, PR announcements and other messages are placed in the HIC-newsletter (in accordance to suitable forms that are not considered spam) and are delivered to registered users via mailing lists (Croatian, English and Spanish) approx.
10 000 users.
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Ad
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Advertising form |
Advertising position |
Price
EUR
duration 12 months |
Private accommodation (up to 3 apartments) |
Picture + address+ link to own web site |
Apartments category /corresponding region |
55 EUR |
Other tourist offer |
Picture + address+ link to own web site |
Targeted category / corresponding region |
125 EUR |
Text add (name, address, telephone, fax) in the corresponding region
35 EUR |
NOTE: Advertising position http://www.hic.hr/hrvatski/marketing/turizam/index.htm Other tourist offer includes ( hotels, motels, private accommodation, recreation facilities, restaurants, rent a car, travel agencies and so on)
For advertisers who do not have a web site, we can create a web ad
(1 page) 35 EUR |
Commercial ads |
Form |
Size |
Ad position |
Monthly
EUR |
Large ads |
Text + 4 pictures max. |
1 page |
Large ads |
55 EUR |
Classified ads |
Text |
Up to 50 characters |
Classified ads |
28 EUR |
Classified ads |
Text + picture |
Up to 50 characters |
Classified ads |
35 EUR |
In the classified ads section, private ads are free, while commercial adds are charged http://www.hic.hr/hrvatski/marketing/oglasi.htm |
| Prize competitions, polls |
Service description |
Price |
Placing of polls on the HIC-portal |
Ask for price |
Organizing of prize competitions on the HIC-portal |
Ask for price |
NOTE: The price of the stated services depends on type, quantity, complexity and duration.
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Service description |
Payment |
Price
EUR |
Banner creation (depending on size) |
Per banner |
40 - 70 EUR |
Web site creation |
50 % advance |
Price upon agreement |
Translation of texts from to English,Spanish) |
Per 1800 caracters |
11 - 14 EUR |
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